# Outbound attribution

URL: https://zevari.ai/glossary/outbound-attribution

> Outbound attribution traces each reply and qualified conversation back to the outreach touch that caused it, and reports what cannot be traced separately.

Glossary

Outbound attribution is tracing each reply and qualified conversation back to the specific outreach touch that caused it, from signal or list through scoring, send, and reply.

Without attribution, a weekly review becomes guesswork: you cannot tell which signal, list, or message produced the conversations worth having.

Attribution is condition 1 of Zevari's [qualified conversation](https://zevari.ai/qualified-conversation) definition. Coverage is imperfect, which is why untraceable conversations are shown on their own rather than counted.

Questions

## FAQ

### What happens to conversations that cannot be traced?

Zevari reports them in a separate, labelled bucket. They are never merged into the qualified-conversation number and never quietly discarded.

Keep going

## Related.

- [Trace leads through outbound (guide)](https://zevari.ai/how-to/trace-leads-through-outbound)
- [Qualified conversation](https://zevari.ai/qualified-conversation)
- [Buyer intent signal](https://zevari.ai/glossary/buyer-intent-signal)
- [LinkedIn MCP](https://zevari.ai/glossary/linkedin-mcp)
- [Model Context Protocol](https://zevari.ai/glossary/model-context-protocol)
- [Voice DNA](https://zevari.ai/glossary/voice-dna)
- [Approval gate](https://zevari.ai/glossary/approval-gate)

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