# Zevari vs Clay: a data layer, or a full outbound department URL: https://zevari.ai/vs/clay > Clay is a data enrichment and GTM workflow platform that feeds other outreach tools. Zevari is your AI SDR team for LinkedIn and email that finds, scores, writes and sends, run from the app or over MCP. Train it on your ideal customer and your voice, then switch it to Autopilot and it runs on its own. Zevari vs Clay Looking for a Clay alternative? Clay is a data enrichment and GTM workflow platform: you build tables, fill them from its data marketplace and AI research agents, and pass the results to outreach tools. It sends email through its own sequencer and hands LinkedIn leads to other tools. Zevari is a full outbound department, running today: your AI SDR team for LinkedIn and email that finds, scores, writes and sends. Train it on your ideal customer and your voice, then switch it to Autopilot and it runs on its own. [Build my AI team](https://zevari.ai/auth/signup?redirect=/app) [Connect Claude, ChatGPT or Codex](https://zevari.ai/quickstart) ## What Clay is and what Zevari is What Clay is Clay describes itself as infrastructure to get any data, run agentic workflows and launch GTM plays. It combines a marketplace of data vendors with waterfall enrichment and Claygent AI research agents in a spreadsheet-style table, and it can write personalized emails from enriched data. Ops and GTM engineering teams use it to find, enrich and score prospects, then push them to CRMs, ad platforms and sequencers. Its email sequencer runs campaigns from a Clay table; LinkedIn campaigns run in a separate LinkedIn tool such as HeyReach. What Zevari is A full outbound department, running today. Your AI SDR (AI sales development representative) team for LinkedIn and email: six specialists, Prospecting, Signals, ICP Scoring, Voice Writer, Follow-up and Reply Qualifier, take a prospect from first signal to a qualified conversation. You train them on your ideal customer and your voice and approve their work while they learn; then you take the training wheels off, switch them to Autopilot, and they run your outbound on their own. Side by side ## Clay and Zevari, row by row We describe Clay only in terms we could source; anything we could not check is left out rather than guessed. | | Clay | Zevari | | --- | --- | --- | | What it is | A data enrichment and GTM workflow platform | A full outbound department: six AI specialists for LinkedIn and email | | MCP access | An MCP server for Clay's find-and-enrich tools, for ChatGPT, Claude and Codex | Hosted LinkedIn MCP for Claude Code, Codex, ChatGPT and any MCP client, plus a REST API | | Finding prospects | A people search plus a marketplace of data vendors and waterfall enrichment | Prospecting and Signals find people; ICP Scoring rates each one with reasons | | LinkedIn sending | Hands leads to a LinkedIn tool such as HeyReach; campaigns are not created in Clay | Connection requests, messages and follow-ups sent from your LinkedIn account | | Email | A built-in email sequencer that runs campaigns from a Clay table | Native email steps in the same sequence when you add a mailbox | | Before a send | Preview and edit emails before launch; launched campaigns send on schedule | You approve each send while you train it; once trained, Autopilot sends on its own | | Price | Free plan; Launch from $185 a month billed monthly, metered in actions and data credits | $87 a month or $497 a year with one LinkedIn account; each extra LinkedIn account $37 a month; extra users free | | Connecting your AI | An MCP server connected to your Clay account | A browser sign-in, or an MCP access token locked to one workspace and one LinkedIn sender, with no OAuth step | Which one fits ## When Clay is the better call, and when Zevari is ### Choose Clay if - You need deep enrichment across many data vendors on one contract, for large account or contact lists. - You have an ops or GTM engineering owner who wants to build custom research, scoring and routing workflows. - You want one data layer feeding several outreach tools, CRM hygiene and ad audiences. ### Choose Zevari if - You want LinkedIn outreach run end to end, not a table to hand to another tool. - You want a team you train once, on your ideal customer and your voice, that then runs your outbound on Autopilot. - You want messages written in your voice and replies sorted into qualified conversations. - You want one plan with all six specialists rather than metered actions and data credits. Training, then Autopilot ## You train the team on your business. Then it runs on its own. 1. Step 1 **Train it on your ideal customer** ICP Scoring learns who your ideal customer is from the leads you approve and reject. 2. Step 2 **Train it on your voice** Voice Writer builds a Voice DNA from your own writing and learns from every message you approve or edit. 3. Step 3 **Approve while it learns** Every connection request, message, comment and post waits for your approval while the team is in training. 4. Step 4 **Take the training wheels off** Once a specialist has earned it, switch it to Autopilot on the AI team page and it runs your outbound on its own. ### Built for teams and agencies Yes. Zevari users are free, so you can invite your whole team and your clients. A workspace holds many LinkedIn accounts, one per person: each person connects their own LinkedIn on their own free Zevari login, and your team can then run outbound across every LinkedIn account in the workspace, including another person's. Agencies keep one workspace per client, each with its own ideal customer, Voice DNA and approvals. You pay only for LinkedIn sender accounts: the plan includes one, and each extra LinkedIn account is $37 a month. Approval and limits ## What stays the same whichever way you run Zevari Run it from the Zevari app or from your AI over MCP: the same approvals and the same limits apply. If Zevari is the only tool running outbound on your LinkedIn account and you use it lightly yourself while Zevari works, we guarantee the account will not be restricted. The Safety Center paces and counts every action against these limits. [Read how the safety model works](https://zevari.ai/safety) - While you train the team, a human approves every send: messages, connection requests, comments and posts wait in a queue until you approve them. Once a specialist has earned it, such as Follow-up after ten approved sends in 30 days, switch it to Autopilot and it sends on its own; switch it back at any time. - A hosted connector. No browser extension to install and no cookie injected into a headless browser. - Connection requests are capped at 100 a week on Free* LinkedIn accounts, 150 on Premium and 200 on Sales Navigator. - * Free accounts: LinkedIn caps connection requests that carry a note at 3 a month. The weekly ceiling covers requests sent without a note, and Premium and Sales Navigator accounts get a far larger allowance for requests with a note. Most outreach uses a note, so Premium or Sales Navigator is the practical choice for real outbound - the full explanation is on /safety. - All actions are capped at 400 a day on Free, 1,000 on Premium and 2,000 on Sales Navigator, with burst limits and working hours on top. - Email through Instantly or Smartlead: no Zevari limit, those tools apply their own sending limits. Email from your own domain (Resend or Brevo): up to 300 a day and 1,500 a week per mailbox, to keep deliverability healthy. - When a limit is reached the action waits for the window to reset. It is not skipped, retried in a burst, or routed around. Run it from your AI ## Works with Claude Code, Codex, ChatGPT and any MCP client The Zevari LinkedIn MCP gives your AI the same six specialists, the same plan and the same approval queue. In Claude Code, run the command below, then /mcp to sign in. In Codex, run codex mcp add zevari --url https://mcp.zevari.ai/mcp, then codex mcp login zevari. Every client uses the same server and the same browser sign-in, and technical teams can also call the REST API. ``` claude mcp add --transport http zevari https://mcp.zevari.ai/mcp ``` [See every supported client](https://zevari.ai/linkedin-mcp#clients) Pricing ## One plan: $87 a month, or $497 a year All six specialists and one LinkedIn account are included. The yearly rate saves 52%. Another LinkedIn account is $37 a month. First-time accounts get a 7-day free trial, and there is a 30-day money-back guarantee after the first charge. [See pricing](https://zevari.ai/pricing) FAQ ## Clay vs Zevari: common questions ### Does Clay have an MCP server? Yes. Clay documents an MCP server that lets ChatGPT, Claude and Codex run Clay's find-and-enrich tools. It works on Clay data. Zevari does a different job and does not connect to Clay: its hosted LinkedIn MCP gives your AI six specialists that find, score, write and send LinkedIn and email outreach, trained on your ideal customer and your voice, then run on Autopilot. ### Does Clay send LinkedIn messages? Not by itself. Clay's docs describe handing leads to a LinkedIn automation tool such as HeyReach, and say campaigns cannot be created from within Clay. Zevari sends connection requests, messages and follow-ups from your own LinkedIn account, and every send waits for your approval until you switch a trained specialist to Autopilot. ### Can I run LinkedIn outreach from Claude instead of Clay? Yes, with Zevari. Add the Zevari LinkedIn MCP to Claude Code with claude mcp add --transport http zevari https://mcp.zevari.ai/mcp, then run /mcp to sign in; Codex and ChatGPT use the same server and browser sign-in. Your AI then directs the same six specialists that run in the Zevari app: they find and score prospects, draft messages in your voice and sort replies, and nothing is sent without your approval until you switch a trained specialist to Autopilot. ### How much does Clay cost compared with Zevari? Clay has a free plan; its Launch plan starts at $185 a month billed monthly, split into platform actions and data credits. Zevari is one plan at $87 a month, or $497 a year (save 52%), with all six specialists and one LinkedIn sender account included. Each extra LinkedIn sender account is $37 a month, and extra Zevari users are free. ### Do messages go out without my approval? Yes, once you switch a specialist to Autopilot, and not before. First you train your team: you teach ICP Scoring who your ideal customer is by reviewing the leads it scores, and Voice Writer drafts in your voice from a Voice DNA learned from your own writing, sharpened by every message you approve or edit. While you train them, every connection request, message, comment and post waits for your approval. When a specialist has earned it, such as Follow-up after ten approved sends in 30 days, switch it to Autopilot on the AI team page and it runs on its own, in your voice and to your ideal customer. You can switch it back to Reviews with you at any time. ### Will Zevari get my LinkedIn account restricted? No. If Zevari is the only tool running outbound on your LinkedIn account, and you use the account lightly yourself while Zevari is working, we guarantee it. Zevari's Safety Center paces every action like a person and counts every action the account takes against its limits: 100 connection requests a week on Free* accounts, 150 on Premium and 200 on Sales Navigator, daily caps, working hours and burst limits. Anything that would cross a limit waits for the window to reset. If another automation tool runs on the same account, or you use it heavily by hand at the same time, those actions fall outside Zevari's count, and we cannot guarantee it. The weekly figure covers connection requests sent without a note: LinkedIn caps requests that carry a note at 3 a month on a free account, and gives Premium and Sales Navigator a far larger allowance, so Premium or Sales Navigator is the practical choice for real outbound (see /safety). ### How do I train Zevari on my business? During onboarding you train the six specialists on your business. ICP Scoring learns who your ideal customer is from the leads you approve and reject. Voice Writer builds a Voice DNA from your own writing and learns from every message you approve or edit, so drafts sound like you. You approve their work while they learn, and once a specialist has earned it you take the training wheels off: switch it to Autopilot and it runs your outbound on its own. ### Does Zevari work for teams and agencies? Yes. Zevari users are free, so you can invite your whole team and your clients. A workspace holds many LinkedIn accounts, one per person: each person connects their own LinkedIn on their own free Zevari login, and your team can then run outbound across every LinkedIn account in the workspace, including another person's. Agencies keep one workspace per client, each with its own ideal customer, Voice DNA and approvals. You pay only for LinkedIn sender accounts: the plan includes one, and each extra LinkedIn account is $37 a month. ### Can I connect Zevari's MCP with an access token instead of an OAuth sign-in? Yes. Besides the browser sign-in, Zevari offers MCP access tokens, which you create under Settings → Developers. A token needs no OAuth sign-in, so it suits automations, agents and servers that cannot open a browser. Each token is locked to one LinkedIn sender account and to one workspace (or, if you confirm it, to all your workspaces), expires after 30, 90 or 365 days, and can be revoked at any time. Agencies and teams with several workspaces or senders make one token per client and sender, so an automation never has to switch workspace or sender mid-run. ## Sources, method and limits Competitor details come from Clay's public site and documentation. Zevari details come from our published pricing and safety pages, which mirror the limits enforced in the product. Clay changes its product and pricing over time; if a detail here is out of date, tell us at support@zevari.ai and we will correct it. - [Clay website](https://www.clay.com/) - [Clay pricing](https://www.clay.com/pricing) - [Clay MCP guide](https://www.clay.com/guides/clay-mcp) - [Clay docs: connect to Clay MCP](https://university.clay.com/docs/connect-to-clay-mcp) - [Clay docs: email sequencer](https://university.clay.com/docs/email-sequencer) - [Clay docs: HeyReach integration](https://university.clay.com/docs/heyreach-integration-overview) - [Zevari pricing](https://zevari.ai/pricing) - [Zevari safety model](https://zevari.ai/safety) Related: [All alternatives](https://zevari.ai/alternatives) · [LinkedIn MCP](https://zevari.ai/linkedin-mcp) · [Pricing](https://zevari.ai/pricing) · [Safety](https://zevari.ai/safety) ## A full outbound department. Train it, then let it run. LinkedIn and email, run by six specialists. Direct it from the Zevari app, or from Claude, ChatGPT or Codex. [Build my AI team](https://zevari.ai/auth/signup?redirect=/app)