# Zevari vs Instantly: a cold email platform, or a full outbound department URL: https://zevari.ai/vs/instantly > Instantly is a cold email platform with unlimited mailboxes, warm-up and a lead database. Zevari is your AI SDR team for LinkedIn and email, and it can send its email steps through your Instantly account. Train it on your ideal customer and your voice, then switch it to Autopilot and it runs on its own. Zevari vs Instantly Looking for an Instantly alternative? Instantly is a cold email platform: unlimited sending accounts and warm-up on every plan, a contact database paid for with credits, AI agents for replies, and an MCP server. Zevari is a full outbound department, running today: your AI SDR team for LinkedIn and email that finds, scores, writes and qualifies replies. You can also use both, because Zevari can send its email steps through your Instantly account. Train it on your business, then switch it to Autopilot. [Build my AI team](https://zevari.ai/auth/signup?redirect=/app) [Connect Claude, ChatGPT or Codex](https://zevari.ai/quickstart) ## What Instantly is and what Zevari is What Instantly is Instantly is a cold email platform built around sending at volume: unlimited sending accounts and email warm-up on every plan, campaigns, and Unibox, a unified inbox with AI reply labels. Its lead finder, SuperSearch, searches a large B2B contact database paid for with credits, and its CRM tracks opportunities. AI agents can write and send replies, either waiting for your approval (human in the loop) or on autopilot. What Zevari is A full outbound department, running today. Your AI SDR (AI sales development representative) team for LinkedIn and email: six specialists, Prospecting, Signals, ICP Scoring, Voice Writer, Follow-up and Reply Qualifier, take a prospect from first signal to a qualified conversation. You train them on your ideal customer and your voice and approve their work while they learn; then you take the training wheels off, switch them to Autopilot, and they run your outbound on their own. Side by side ## Instantly and Zevari, row by row We describe Instantly only in terms we could source; anything we could not check is left out rather than guessed. | | Instantly | Zevari | | --- | --- | --- | | What it is | A cold email platform with mailboxes, warm-up, a lead database and a CRM | A full outbound department: six AI specialists for LinkedIn and email | | Working together | Your Instantly account can be Zevari's email sender | Connect Instantly in Settings with an API key, and Zevari sends its email steps through your Instantly mailboxes | | MCP access | An MCP server for Claude, Cursor, n8n and other clients, authorized with an API key | Hosted LinkedIn MCP for Claude Code, Codex, ChatGPT and any MCP client, plus a REST API | | Finding prospects | SuperSearch over its B2B contact database, paid for with credits | Prospecting and Signals find people; ICP Scoring rates each one with reasons | | Replies | Unibox with AI reply labels; an AI Reply Agent on human-in-the-loop or autopilot | Reply Qualifier sorts replies and surfaces qualified conversations | | Before a send | Campaigns send on schedule; AI reply drafts wait for you only in human-in-the-loop mode | You approve each send while you train it; once trained, Autopilot sends on its own | | Price | Growth is $47 a month billed monthly for 5,000 emails a month; lead credits are a separate plan. Instantly is also testing a pricing page that starts at Starter, $85 a month with credits included | $87 a month or $497 a year with one LinkedIn account; each extra LinkedIn account $37 a month; extra users free | | Connecting your AI | An MCP server authorized with an Instantly API key | A browser sign-in, or an MCP access token locked to one workspace and one LinkedIn sender, with no OAuth step | Which one fits ## When Instantly is the better call, and when Zevari is ### Choose Instantly if - Cold email at volume is your main channel and you want unlimited mailboxes with warm-up. - You want a contact database, campaigns and a unified email inbox in one low-priced tool. - You already run deliverability in house and need the sending engine, not the prospecting. ### Choose Zevari if - LinkedIn is your main channel and you want the prospects found and scored against your ideal customer. - You want LinkedIn and email steps in one sequence, with email sent through your Instantly account if you have one. - You want a team you train once, on your ideal customer and your voice, that then runs your outbound on Autopilot. - You want messages written in your voice and replies sorted into qualified conversations. Training, then Autopilot ## You train the team on your business. Then it runs on its own. 1. Step 1 **Train it on your ideal customer** ICP Scoring learns who your ideal customer is from the leads you approve and reject. 2. Step 2 **Train it on your voice** Voice Writer builds a Voice DNA from your own writing and learns from every message you approve or edit. 3. Step 3 **Approve while it learns** Every connection request, message, comment and post waits for your approval while the team is in training. 4. Step 4 **Take the training wheels off** Once a specialist has earned it, switch it to Autopilot on the AI team page and it runs your outbound on its own. ### Built for teams and agencies Yes. Zevari users are free, so you can invite your whole team and your clients. A workspace holds many LinkedIn accounts, one per person: each person connects their own LinkedIn on their own free Zevari login, and your team can then run outbound across every LinkedIn account in the workspace, including another person's. Agencies keep one workspace per client, each with its own ideal customer, Voice DNA and approvals. You pay only for LinkedIn sender accounts: the plan includes one, and each extra LinkedIn account is $37 a month. Approval and limits ## What stays the same whichever way you run Zevari Run it from the Zevari app or from your AI over MCP: the same approvals and the same limits apply. If Zevari is the only tool running outbound on your LinkedIn account and you use it lightly yourself while Zevari works, we guarantee the account will not be restricted. The Safety Center paces and counts every action against these limits. [Read how the safety model works](https://zevari.ai/safety) - While you train the team, a human approves every send: messages, connection requests, comments and posts wait in a queue until you approve them. Once a specialist has earned it, such as Follow-up after ten approved sends in 30 days, switch it to Autopilot and it sends on its own; switch it back at any time. - A hosted connector. No browser extension to install and no cookie injected into a headless browser. - Connection requests are capped at 100 a week on Free* LinkedIn accounts, 150 on Premium and 200 on Sales Navigator. - * Free accounts: LinkedIn caps connection requests that carry a note at 3 a month. The weekly ceiling covers requests sent without a note, and Premium and Sales Navigator accounts get a far larger allowance for requests with a note. Most outreach uses a note, so Premium or Sales Navigator is the practical choice for real outbound - the full explanation is on /safety. - All actions are capped at 400 a day on Free, 1,000 on Premium and 2,000 on Sales Navigator, with burst limits and working hours on top. - Email through Instantly or Smartlead: no Zevari limit, those tools apply their own sending limits. Email from your own domain (Resend or Brevo): up to 300 a day and 1,500 a week per mailbox, to keep deliverability healthy. - When a limit is reached the action waits for the window to reset. It is not skipped, retried in a burst, or routed around. Run it from your AI ## Works with Claude Code, Codex, ChatGPT and any MCP client The Zevari LinkedIn MCP gives your AI the same six specialists, the same plan and the same approval queue. In Claude Code, run the command below, then /mcp to sign in. In Codex, run codex mcp add zevari --url https://mcp.zevari.ai/mcp, then codex mcp login zevari. Every client uses the same server and the same browser sign-in, and technical teams can also call the REST API. ``` claude mcp add --transport http zevari https://mcp.zevari.ai/mcp ``` [See every supported client](https://zevari.ai/linkedin-mcp#clients) Pricing ## One plan: $87 a month, or $497 a year All six specialists and one LinkedIn account are included. The yearly rate saves 52%. Another LinkedIn account is $37 a month. First-time accounts get a 7-day free trial, and there is a 30-day money-back guarantee after the first charge. [See pricing](https://zevari.ai/pricing) FAQ ## Instantly vs Zevari: common questions ### Can I use Zevari and Instantly together? Yes. Zevari can send the email steps of a sequence through your Instantly account: in Zevari, open Settings, then Email Provider, choose Instantly and paste a V2 API key that can send email, with the all:all scope or with both accounts:read and emails:create, and Zevari imports your verified sending mailboxes. LinkedIn steps run through Zevari's hosted connector, and every send waits for your approval until you switch a trained specialist to Autopilot. ### Does Instantly have an MCP server? Yes. Instantly documents a hosted MCP server that works with Claude, Cursor, n8n and other clients, authorized with an Instantly API key, on any account with API access. It drives your Instantly workspace. Zevari's hosted LinkedIn MCP gives your AI six specialists for LinkedIn and email, trained on your ideal customer and your voice, then run on Autopilot. ### Does Instantly do LinkedIn outreach? Instantly is built around cold email. Its outreach page lists LinkedIn among the steps a sequence can run, and its help centre documents LinkedIn messages through automations that pass leads to LinkedIn tools such as HeyReach. Zevari runs LinkedIn and email steps in the same sequence, and LinkedIn is where it starts: Prospecting and Signals find people, ICP Scoring rates them and Voice Writer drafts each message for your approval. ### How much does Instantly cost compared with Zevari? Instantly's Growth sending plan is $47 a month billed monthly, for 5,000 emails a month and 1,000 contacts, with unlimited sending accounts and warm-up; lead credits for SuperSearch are a separate subscription. Instantly is also testing a second pricing page, which starts at a Starter plan of $85 a month billed monthly with credits and its lead database included. Zevari is one plan at $87 a month, or $497 a year (save 52%), with all six specialists and one LinkedIn sender account included. Each extra LinkedIn sender account is $37 a month, and extra Zevari users are free. ### Do messages go out without my approval? Yes, once you switch a specialist to Autopilot, and not before. First you train your team: you teach ICP Scoring who your ideal customer is by reviewing the leads it scores, and Voice Writer drafts in your voice from a Voice DNA learned from your own writing, sharpened by every message you approve or edit. While you train them, every connection request, message, comment and post waits for your approval. When a specialist has earned it, such as Follow-up after ten approved sends in 30 days, switch it to Autopilot on the AI team page and it runs on its own, in your voice and to your ideal customer. You can switch it back to Reviews with you at any time. ### Will Zevari get my LinkedIn account restricted? No. If Zevari is the only tool running outbound on your LinkedIn account, and you use the account lightly yourself while Zevari is working, we guarantee it. Zevari's Safety Center paces every action like a person and counts every action the account takes against its limits: 100 connection requests a week on Free* accounts, 150 on Premium and 200 on Sales Navigator, daily caps, working hours and burst limits. Anything that would cross a limit waits for the window to reset. If another automation tool runs on the same account, or you use it heavily by hand at the same time, those actions fall outside Zevari's count, and we cannot guarantee it. The weekly figure covers connection requests sent without a note: LinkedIn caps requests that carry a note at 3 a month on a free account, and gives Premium and Sales Navigator a far larger allowance, so Premium or Sales Navigator is the practical choice for real outbound (see /safety). ### How do I train Zevari on my business? During onboarding you train the six specialists on your business. ICP Scoring learns who your ideal customer is from the leads you approve and reject. Voice Writer builds a Voice DNA from your own writing and learns from every message you approve or edit, so drafts sound like you. You approve their work while they learn, and once a specialist has earned it you take the training wheels off: switch it to Autopilot and it runs your outbound on its own. ### Does Zevari work for teams and agencies? Yes. Zevari users are free, so you can invite your whole team and your clients. A workspace holds many LinkedIn accounts, one per person: each person connects their own LinkedIn on their own free Zevari login, and your team can then run outbound across every LinkedIn account in the workspace, including another person's. Agencies keep one workspace per client, each with its own ideal customer, Voice DNA and approvals. You pay only for LinkedIn sender accounts: the plan includes one, and each extra LinkedIn account is $37 a month. ### Can I connect Zevari's MCP with an access token instead of an OAuth sign-in? Yes. Besides the browser sign-in, Zevari offers MCP access tokens, which you create under Settings → Developers. A token needs no OAuth sign-in, so it suits automations, agents and servers that cannot open a browser. Each token is locked to one LinkedIn sender account and to one workspace (or, if you confirm it, to all your workspaces), expires after 30, 90 or 365 days, and can be revoked at any time. Agencies and teams with several workspaces or senders make one token per client and sender, so an automation never has to switch workspace or sender mid-run. ## Sources, method and limits Competitor details come from Instantly's public site and documentation. Zevari details come from our published pricing and safety pages, which mirror the limits enforced in the product. Instantly changes its product and pricing over time; if a detail here is out of date, tell us at support@zevari.ai and we will correct it. - [Instantly website](https://instantly.ai/) - [Instantly pricing](https://instantly.ai/pricing) - [Instantly outreach](https://instantly.ai/outreach) - [Instantly developer docs: MCP](https://developer.instantly.ai/mcp/introduction) - [Instantly: AI Reply Agent](https://instantly.ai/ai-agents/reply-agent) - [Instantly help: automations](https://help.instantly.ai/en/articles/12838955-automations) - [Zevari docs: connect an email provider](https://docs.zevari.ai/help/email-provider) - [Zevari pricing](https://zevari.ai/pricing) - [Zevari safety model](https://zevari.ai/safety) Related: [All alternatives](https://zevari.ai/alternatives) · [LinkedIn MCP](https://zevari.ai/linkedin-mcp) · [Pricing](https://zevari.ai/pricing) · [Safety](https://zevari.ai/safety) ## A full outbound department. Train it, then let it run. LinkedIn and email, run by six specialists. Direct it from the Zevari app, or from Claude, ChatGPT or Codex. [Build my AI team](https://zevari.ai/auth/signup?redirect=/app)