Glossary

ICP scoring

ICP scoring rates each prospect from 1 to 5 against your ideal customer profile and returns written reasons, so your agent prioritizes fit instead of title-only matches.

A static list of "VP of Sales" titles is not a GTM strategy. ICP scoring makes the fit judgment explicit so operators can accept, reject, or re-rank before outreach.

In Zevari, signal targeting finds recent posters, then ICP-scores them. Outreach still waits on the approval gate.

FAQ

How is ICP scoring different from a boolean title list?

Boolean search returns people who match keywords. ICP scoring evaluates fit with reasons after (or alongside) signal targeting - for example people who posted about a topic in the last 30 days.

Related

MCP endpoint free to add. Operator $87/mo, extra accounts $37, $497/yr First 100 Club, 30-day money-back. Approval gate on every write.