Is a qualified conversation the same as a booked meeting?
No. A qualified conversation may become a meeting, but Zevari reports the two separately and never uses the terms interchangeably.
Glossary
Qualified conversation
A qualified conversation is a thread with someone outside your company who, after outreach Zevari sent on your behalf, replied with genuine interest in what you offer and kept talking.
Zevari publishes a versioned definition, qualified_conversation_v1, ratified on 23 July 2026. Four conditions must all be true: a specific Zevari-sent touch is traced as the cause; at least one reply expresses real business interest; the person fits your ideal customer, or plausibly might; and they replied at least twice or made an explicit forward-looking ask.
Someone pitching you, auto-replies, support requests, colleagues, and pre-existing relationships are excluded, and so are recruiters, students, or job seekers when they fall outside your ideal customer. Conversations that cannot be traced to a touch are reported in their own bucket, never merged into the headline number.
Questions
FAQ
Does every reply count?
No. Four conditions must all hold: Zevari caused it, the reply shows real business interest, the person is plausibly a buyer, and the exchange went beyond a single dismissal.
Keep going
Related.
- Full definition (v1)
- What is an AI SDR
- Outbound attribution
- LinkedIn MCP
- Model Context Protocol
- Voice DNA
- Approval gate
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